We often blog about features that make our customers’ lives better, but this week we wanted to introduce you to a few of Groupon’s efforts that have added ongoing value for our merchants and help improve their businesses’ day-to-day.
Groupon has proven to be an extremely effective form of marketing for local businesses – it’s the reason 97% of our merchants want to run on Groupon again and again. But it’s important we ask ourselves and our vendors how we can improve their Groupon experience beyond the online exposure and initial stream of customers. Surveys and focus groups have bred a few ideas we’ve implemented, including leveraging merchant testimonials like this recent clip filmed with Corey Kaplan of NYC Bagel Deli in Chicago.
Another such initiative is the Groupon Chamber of Commerce. read more »
