Why does Groupon work? Because as cool as it is for customers, it’s even better for the featured businesses. We feel so lucky to serve as a bridge between great merchants and great customers; here’s an email we received yesterday from Amy Stone of Jady Images, a Miami photography studio we recently featured.
Joel,
We’re booked solid due to the recent Groupon promotion. You probably hear that a lot but it’s true. Our Groupon was instrumental in reaching new clients which was our hope and we also reconnected with 2-3 clients who we hadn’t heard from in years.
Thank you for working with me to put the promotion together. I think that Groupon’s unique approach to co-marketing with companies to spread the word is awesome. I know that awesome is a silly word that any fully adult person shouldn’t use but I really am over the moon thrilled with the success. What’s more I have to say that the client’s coming in with their Groupon’s are total Groupon fanatics which is great.
On a more serious note I want to say that as a business owner who is approached by traditional advertising sales reps everyday I just want to say that this was a breath of fresh air for a few reasons. First and most importantly, it works, it really works. Next, it really is a partnership between Groupon and the advertiser where when it works both parties gain and there is nothing to lose. Of course, you already know that.
In fact, I was approached by an online advertising vendor just yesterday and they were telling me all about how they would help me grow my business if I would just sign on for a six month contract at x dollars a month for a directory listing and blah, blah, blah it was the same old tired song. I wanted to explain to them that not only do I think that style of advertising is practically worthless but that based on my experience with Groupon my expectations for what an online advertising relationship should be have totally changed. But I just let them go and politely declined their offer. I think that your method, your concept whatever you want to call it has changed the online advertising game completely and to be honest I think that both the consumers you help and the businesses you work with are the better for it. So, keep up the good work.
I do hope to work with you again soon – but now it’s back to work.
Amy Stone
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